These links are great, as they discuss the benefits of using modern social media to better connect museums (and other cultural resources) to their audiences. Specifically, these links discuss mediums such as Twitter, Facebook, and even iPhone apps. In an era of social media and technology, it almost seems as if the previous methods of communication and audience interaction are somehow sub-par (or at least just really archaic). In the end, go with what is already working for your institution, but do not be afraid to go out on a limb and try new things! That iPhone app may be just the thing your new exhibit needs..
Dilen, Colleen. "Social Media in Museums: The Best Devote Their Websites To It."
http://colleendilen.com/2010/05/10/social-media-in-museums-the-best-devote-their-websites-to-it/
Museum Media, "What's the Benefit of Twitter for Museums? ."
http://www.facebook.com/topic.php?uid=190753872505&topic=11863
As Apple would say... "There's an app for that!" :)
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